…In My Swagger Wagon

Posted by Pinky on May 7, 2010 in Blog | 2 comments

Do you have any idea how hard it is to make a commercial people don’t mind watching? It’s so freaking hard. But do you have any idea how much harder it is to make a commercial that people like so much they SHARE IT WITH THEIR FRIENDS?? Are you kidding me? And for the love of Jeebus, do you have any clue whatsoever how likely it is that a company would create a commercial so effective that it became the topic of a PinkyGonzales.com blog post? That literally has never happened before in the history of mankind. Ever. That’s amazing.

Toyota is the brand behind this masterpiece. It was released on Sunday, and as of this posting it has been viewed a little more than 678K times. Not bad for 5 days, but I predict an exponential jump in that number, into the millions, within a few days. Maybe sooner.

“Swagger Wagon” features an epically uncool young family rockin’ a minivan in the burbs like nobody’s business. Watch the video and read more after the show…

http://www.youtube.com/watch?v=ql-N3F1FhW4

Pop Quiz!

Question: Do you remember that one part when the little girl was like, “Mommy, I gotta go potty.”?
Answer: Yes. That part was awesome.

Question: How would you describe this video?
a.) Worth my time
b.) Totally Hilarious
c.) I split my pants from laughing so hard.
d.) The video of my pants splitting while I was watching this video for the first time now has more than a million views of it’s own.
Answer:Yes.

Question: During this video, did you at any time remember that Toyota issued the biggest auto recall in history late last year?
Answer: No, you didn’t. (If you did, dont’ tell anyone. They will think that you’re too anal about everything and that sometimes you just need to enjoy a funny video instead of over-analyzing everything.)

I call this technique the, “Hey! What’s that over there!?” maneuver. Just when we thought that we would never buy another Toyota vehicle again, let alone something we would put our whole families in, those tricksters made us laugh. I guess they’re not so bad after all. Wouldn’t the world be a better place if everyone was as nice and hilarious as that Toyota family? Yea. It would. I’m gonna do my part and buy one of those minivans.

And the rest is history. Kudos, Toyota! You’ve won this round. (Now please go back to fake-fixing the accelerator problem that you’re still not sure really exists.)