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Another New MySpace Logo

Take a good look at that thing to your left.  It is, apparently, a logo.  I guess.

As mentioned numerous times on this blog, MySpace has been going through a slow-motion identity implosion since the beginning of 2010.  Their first horrific move was to admit defeat (and all core purpose of their network), and remove the tagline “A place for friends” from their logo.  Then they changed it to “Discover and be discovered,” which might even have had some relevance if their new logo didn’t imply the exact opposite.  In fact, it literally reinforces it’s own nothingness.

Now I know that I’m just being cynical, and that obviously we’re supposed to make MySpace whatever we want it to be, but what keeps me scratching my head is that we had already done that.  Remember?  It was a place for friends.  And friends do, see and share stuff together.  Now it’s just… “whatever.”  Even the font they used is forgettable and empty.

Oh, MySpace, you may be the reason for lots of traffic to this site and many-a-bad-band-blog, but why must you make it so easy to hate you?

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